| The main types of people are: |
| 1. | Single in the Suburbs - Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry. |
| 2. | Leave It to Beaver - Middle- to upper-income suburban families.
Ranging in age from 30s to 50s, these married couples with children are likely to own their home and work in management, professional, or skill-based occupations. Education level varies from high school to college. |
| 3. | New Suburbanites - Mobile suburban singles.
A high proportion of these pre-middle-age to middle-age singles have moved to the suburbs in the past 4 years. Some have a college education and work in professional or management careers. |
| 4. | Renting Singles - Singles renting in the suburbs.
A higher than average proportion of these 30- to 60-year-olds rent their homes. Education varies from high school or lower to college. |
| 5. | Suburban Climbers - Younger suburban singles.
Aspiring singles climbing the corporate ladder and calling the suburbs home. Age ranges from mid-20s to mid-40s. Most rent their homes. |